What techniques in identifying costumers needs and wants


You can do focus group discussions, surveys, observations/analysis of customer lifestyle, etc


¶Starting with existing data. You must likely have existing data at your fingertips

¶Interviewing stakeholders

¶Mapping the costumer process

¶Mapping the costumer journey

Strategies for identifying customer needs are an integral element of a company’s marketing program. Understanding customer needs helps refine product development projects, marketing communication programs and distribution choices. Companies that launch products without researching and taking account of customer needs run a high risk of failure.

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